Building performance marketing and media businesses for D2C brands.

Two businesses, one operating system.

I care about offers, distribution, and unit economics — in that order.

Most marketing problems are offer problems wearing a media-buying costume. I start with what's being sold, who it's for, and where those people already spend attention. The ad account comes after. That's why the work compounds instead of resetting every quarter.

I run AI-native operations on productized retainers. Fixed scope, fixed price, systems doing the repetitive work. It beats headcount because margins stay honest and quality doesn't depend on who's staffed. Small teams, clear offers, owned distribution.

Where it all runs.